4 Ways to Embed Facebook on Your Website
More than 2.07 billion people use Facebook every month. That’s more than a third of the world’s population.
Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. From buttons and posts to feeds and recommendations, you can introduce visitors to your more social side without them ever leaving your site.
Here are 4 ways to embed Facebook on your website:
1. Install a Plugin or Widget
It’s almost impossible to talk about how to embed on Facebook without at least some reference to Plugins. If you’ve ever used WordPress before, which is likely since roughly 60% of the market does, then you know there’s a plugin for everything.Whether you want help with your SEO or a new calendar function, you can find some snippet of code that’s ready to get the job done. When it comes to Facebook embed plugins, the social site itself offers its own selection of options to choose from, including:
- The Page Plugin: This replaced the like box and allows brands to transfer aspects of their Facebook profile directly onto their website. From here, customers can like and share a page without leaving your website.
- The Comments Plugin: This allows people to interact with your website using their Facebook account, rather than asking them to sign up for a new account just to leave a comment.
- The Quote Plugin: This is great for boosting shares on your site. The quote allows people to select portions of text from your blogs and articles and share it on their Facebook account.
2. Use a Facebook Button
Statistics show that Facebook audiences are happy to engage with the people and brands they follow. In fact, users leave around 5 billion comments every month and they love clicking that like button. This is even more prevalent with the various Facebook Reactions available too.Perhaps the simplest way to engage your audience on social media through your website is to use Facebook embed buttons on your headers, footers, home page or blog posts. There are currently four different options to choose from on the Facebook developer site.
1. The Like Button
Adding your own like button to your website means that they can share their feelings about your content quickly and easily.2. The Share Button
The Facebook Share button allows users to add messages to the links they place on their timeline or in group comments.3. The Send Button
The send button is similar to the share button. The only difference is that the send option is designed for those who don’t want to embed on Facebook directly but would prefer to share their thoughts through a private Facebook message or in an email.4. The Save Button
This button allows followers to save items or services on a private listing and share it with friends.3. Embed a Live Video Player
Around one in five videos on Facebook are live broadcasts. Combine that knowledge with the fact that social users spend an average of 100 million hours watching video each day. It’s easy to see how important visual content is to your online presence.To set up your video embed, you either use the code configurator by:
- Choosing the URL of the video you want to show
- Pasting the URL into the code Configurator
- Clicking “Get Code”
- Pasting the snipped into the destination website
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4. Use Embedded Posts
Last but not least, a fantastic way to expand your social reach and showcase content from an omnichannel perspective is by using embedded posts. Like embedded videos, these snippets of code simply allow you to showcase specific posts on your website.To get the Facebook embed code from a post, simply:
- Choose the post you want to show
- Click on the top right-hand corner options menu and choose “embed post”
- Copy and paste the code into your blog or website.
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