Build a Facebook Page for Business | How to create a facebook page

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Would you like to start a Facebook page for your business but aren’t sure where to begin?
Are you curious about how to manage a page effectively and securely?

 

What Is a Facebook Page?

A Facebook page is attached to your personal profile so Facebook knows who owns the page, but it’s a separate presence you can use to promote your business, brand, or cause.

1: Setting Up a Facebook Page

To set up a Facebook page for business, you’ll need to log into your Facebook profile and click the Home button next to your name. Next, click on the Pages tab in the Explore section of the left-hand sidebar of your profile home page.
Clicking on this takes you to the main Pages area where you can view top page suggestions, explore invites to other pages, view pages you’ve liked, see the pages you’re already managing, or create a new page. You’ll click on Create Page.
Next, you’ll choose a page type for your new business page. There are six options:
  • Local Business or Place
  • Company, Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

Choose the type for your Facebook Page carefully.
Each page type has a drop-down menu with an extensive list of categories.
Choosing the right page type for your business may seem straightforward at first, but after glancing at the categories, you may find that your business fits into a different page type than you had originally thought.

Keep in mind that each page type has unique category options, and that each category option has unique features, so it’s important not to rush this part; find the right fit.

Consider the features each type and category offers for your Facebook page.
After browsing the page type categories, choose the Facebook page type and category that will be the best option for now. If you change your mind after the page publishes, you can always go back and change the category.
Fill out the name of your new page along with any other requested information fields, click Get Started, and you’ll be taken to your new page!

For this example, I chose to create a brand page and gave it the name The Styled Story: Flatlays, Stock Photos and Design.

You’ll see a prompt list with tips and ideas designed to help you create a great page before you start inviting people to like it.

At this point, you’ll want to unpublish your page so you can work on it out of the public eye. Click on Settings in the top navigation bar and open the Page Visibility row in General Settings. Change the visibility to Page Unpublished, and click Save Changes. Now you can build your page and unveil it when it’s complete.

Unpublish your Facebook page while you work on getting it ready to launch.

2: Design and Add a Profile Picture to Your Facebook Page

Your profile photo for your business page can be any number of things:
  • A photo of a physical product you sell
  • A professional photo of yourself if you’re the face of your business
  • Your logo
Whatever you choose, keep the composition simple so it’s easily recognized.
Your profile photo should be 180 x 180 pixels to ensure all of the details of the image are present. You can easily create the right size using a free tool like Canva.com.

Inside Canva, click Create a Design and choose the Use Custom Dimensions option.

Create a profile image in Canva at 180 x 180 px.
Type in 180 x 180 px and click on the Design button to reach the design page. Here you’ll upload your own image.
Resize your image so it fits within the square and looks the way you want. Once you’re done, give your profile image a name and click the Download button.
Now you’re ready to upload your newly created profile image to Facebook, so head back over there and click on Add a Picture in the prompt list. While you have the option to take a photo with your computer’s camera, you’ll choose the Upload Photo option. Now, simply follow the prompts to upload your new profile picture.

3: Create and Add a Cover Photo for Your Facebook Page

With the exception of changing dimensions, you’ll go through the same process as above to create a cover photo; the dimensions for a Facebook cover photo are 828 x 315 px.
Something to keep in mind is that the mobile-friendly area is within the 560 x 315 px area, so if you want to add words to your cover photo by adding a text overlay, make sure it will be visible across all devices.

When your image is ready, click on the Add a Cover button in the upper-left corner of the Cover Photo space, and then click Upload Photo. You can drag the image to position it correctly and when you’re happy with how things look, click the Save button.
After uploading your cover photo, click on the image to fill out the description. This is a valuable piece of real estate on your page, so make sure to utilize this area to share a tagline or a price point, and to include a link to your website or a product landing page.
Then, if someone clicks on your cover photo, they’ll find out even more about the page or your business.

Add a description to the image you use for your Facebook business page cover photo.

4: Add a Call-to-Action Button to Your Facebook Page

Adding a call-to-action button to your page gives people an easy way to do things like sign up for your giveaway or newsletter, buy something, and so forth.

Add a Call To Action button to your Facebook business page cover photo.
Once you click on Add a Button, which is located just under the right corner of your cover photo, you’ll be prompted to choose from seven types of standard buttons.

You’ll have seven types of CTA buttons to choose from.
The Book Services option has two buttons.
  • The Book Now button lets people book travel or an appointment with you.
  • The Start Order button lets people order food from you.
The Get in Touch option has five buttons.
  • The Call Now button lets someone call you with a single tap of the button.
  • The Contact Us and Sign Up buttons both take users to a form on your website for lead generation or subscriber capture.
  • The Send Message button opens a private Facebook message between the user and your page.
  • The Send Email button lets people email you directly from your page.
The Learn More option has two buttons.
  • The Watch Video button takes people to a video on your website or on Facebook.
  • The Learn More button will show someone more information about your business.
The Make a Purchase or Donation has a single button.
  • Shop Now gets more people to see and buy products on your website or your page.
The Download App or Game option has two buttons.
  • The Use App button takes people directly to your app and will increase downloads or engagement.
  • The Play Game button lets people download or play your game.
Explore all of the types of call-to-action buttons to see which is the best fit for your business.

5: Write and Add a Description to Your Facebook Page

Use the Description area to tell people what your page is about. The more information you give potential new followers, the more likely they are to stick around.
Your description is limited to 155 characters and shows up in search results, so you’ll want to think about how potential followers might search for your product or service to find your page online.

Click on the Add a Short Description prompt and write one to two sentences, including keyword phrases where appropriate, to succinctly describe the focus of your page or business.

Use the prompt box to open the Short Description box.
Click the Save button and you’re all set.

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